Here is Roger Federer's outfit for the US Open 2018, it's the second time he will be wearing Uniqlo at a Grand Slam but this is the first time we've seen the Japanese firm officially unveil an outfit pre-tournament.
They did so with a launch event at the Uniqlo 5th Ave Store in New York where Roger was in attendance on August 22nd
Own a piece of history – reserve the very same match wear Roger Federer will wear on the courts of Flushing Meadows. Our DRY-EX performance fabric is updated with clean, minimal design and delicate piping trim. A deep shade of red has been carefully chosen to vibrate on the blue hard courts of the stadiums.
You can check out more images of the outfit below:
What about the shoes?
With a shoe deal still yet to be signed Roger is still wearing the Nike Vapor's he has always worn. For the US Open he'll be wearing an all-white shoe with a red Nike tick to match the shirt, you can see those below as he wore them in practice this week.
Thoughts on the Outfit
The first thing that stands out to me is that Uniqlo doesn't really have any sort of experience launching a clothing line for a sponsored athlete. Nike have obviously been doing it for years so their whole setup is far more polished and professional. Uniqlo's on the other hand just looks a bit tin pot from the launch event itself to how they display them on the website.
Looking at the product images, they look akin to the sort of photographs I once took when I was selling some clothes on eBay. Shapeless, poor lighting and very little effort put into them. So I think they need to work on that to get more gear out of the door.
Other than that I hear good things about Uniqlo quality as you'd expect from a Japanese firm as they always seem to make good stuff. The price point is the other winner too, as the shirts come in at under $40 which is basically half of what you were paying for Federer's Nike gear. So whilst it might not look as ‘cool' or be a bit too simple for some compared to Nike outfits from yesteryear, if the clothing is higher quality and half the price then I'm all for it. If you are interested you can pre-order it from Uniqlo here.
What do you guys think of the outfit? Let me know in the comments.