Here's Roger Federer's outfit for the 2018 Shanghai Rolex Masters which starts next week. He will aslo wear this at the Swiss Indoors. Unlike the Nike outfits pictures are hard to come by and there is absolutely zero mention of Federer's clothing on their website but I've dug out a photoshopped image of the outfit which will be released on 5th of October. You can check it out below:
Quite hard to tell from this image but it looks like a light pink colour and should look pretty good against the purple Shanghai courts. Design wise it's very similar to the previous Uniqlo outfits and it seems like their product cycles are wayyyy longer than Nike's; as a result, we'll see Roger wearing only slight variants of the same product for the foreseeable future.
When will it go on sale?
I'm assuming this one will be for sale in the stores very soon based on the image having a date but it's hard to tell on the availability, the Wimbledon outfits that went up for sale post-tournament have only just shipped as I saw this video posted earlier. Cool unboxing experience actually:
Finally, I hope Uniqlo up their online game next year starting at the Australian Open. They are missing out on a ton of e-commerce business by not listing these items for sale or having them up for pre-order.
I know they have their own strategy which is more orientated around brick and mortar stores as opposed to online and it's fine to go against the grain. However, Federer is the first time they've had real global appeal so you'd think becoming an omnichannel type retailer for the Federer line of products makes sense…
What do you guys think of the outfit? Is Uniqlo's retail experience hindering you buying these outfits? I'd have been tempted to get the Laver Cup one if it was for sale…