It has been a long time coming, and after two years since the split with Nike, the RF logo is now back in possession of its rightful owner.
The Swiss journalist, Simon Graf, confirmed in August last year that the rights would come back to Federer at the beginning of 2020 in February or March.
Lo and behold the listing at the US Patents and Trademark Office was updated on the 20th of February with TENRO AG, a company Federer started in 2007, listed as the new owner.
It's also listed on the Swiss Trademark Register for those who want a nosey.
What is Next for the RF Logo?
The question now the logo is back in Federer's hands is, how does he use it?
Back in August 2019, Federer again told Simon Graf that he had no concrete plans on how he would use the logo, but he's had six months, and a period on the sidelines to think about when and where it will finally make a reappearance.
If the latest opinion piece by Simon Häring in the Luzerner Zeitung is anything to go by, Federer's newest partner, On Running could well be the first to launch an RF branded product since Nike in 2018.
Since the Swiss invested in the business last year and became their global ambassador, the firm On Clouds GmbH registered two brands on the trademark register called “THE ROGER” and “ROGER”.
While nothing is concrete and neither of the trademarks bears any reference to the RF logo, it's certainly not unthinkable that we'll be seeing a pair of tennis shoes soon that features the logo in some capacity.
You don't create a tennis shoe overnight, it takes a lot of work. But I can assure you that the talks are ongoing. Federer speaking about his future plans with On Running
Will Uniqlo Use the RF Logo?
Uniqlo's current interest in the logo is unknown but their stance in 2019, according to the spokesman, Aldo Liguori was that “Uniqlo has no plans to use the initials.”
I can't imagine that opinion has changed as it doesn't look to hold much value for the Japanese firm.
Bringing Federer on board was done to boost brand recognition across its entire core product range rather than produce an RF line of tennis clothing.
If you look at how poorly marketed their tennis range is, coupled with the distinct lack of global availability, it's clear that tennis apparel isn't the focus and not the reason they're paying him $30 million per annum.
Personally I wish they did a better job of it, as I'm a buyer of tennis gear, but I can't argue with their current approach either.
I've bought several Uniqlo items in the last 12 months, which I'm sure wouldn't have happened without Federer's endorsement nudging me in their direction.
For the same reasons Uniqlo won't use it, I'm also unsure if On Running will either. It's a cool logo, but it's more a sentimental thing for Federer and his fans rather than something that will help sell running shoes.
But we shall see 🙂 maybe they have an angle that nobody else has thought of.
Time for a New Range of RF Caps?
So with Uniqlo seemingly uninterested, and On Running giving no detailed info, there is at least one stalwart who wants to use the logo.
The original RF, Robbie Federer, has continued to wear Nike RF Caps post-split. Surely Fed can sort out some new gear for the guy that helped put him on this planet? 😆
How do you guys foresee Federer using the RF logo? Do you think On Running will be utilising it on their shoes any time soon? Let me know in the comments.