If you pay any attention to Federer's footwear off the court, you'll know he's been a long-time wearer of On Running shoes.
Based out of Zurich, On are a lesser-known Swiss brand who produce a range of running and training shoes that feature a unique looking sole that they have patented as CloudTec.
Federer first started wearing the shoes during his training sessions with Pierre Paganini and became a fan of what they had to offer.
The firm naturally got in touch with their fellow Swiss when he was spotted wearing them, and he's been speaking with them in an unofficial capacity ever since.
Federer's Footwear Future
However that all changes today as the company have just announced via a piece in the New York Times that Roger has become an investor in, as well as a contributing product designer and representative for the brand.
Alongside the obvious brand building and marketing clout that Roger can provide to the firm instantly, the deal also has Federer's life after tennis in mind with his role involving ongoing product development.
In joining On as an entrepreneur, Roger becomes a close partner to our founders and the On team. He will use his unique experience to help take our product development, marketing and fan experiences to new levels. Roger will also play a role in developing the athlete spirit that’s at the core of our high-performing culture. On Running on Federer joining the team
On revealed in their press release that Roger is already working with them on innovations in the On Lab, and that they aim to finish and release them in 2020.
Will it help them make the jump from niche running brand to a global footwear giant?
I'd say so. I own a pair of the Cloud X and Cloud Terry, and I'm seeing others wear them far more than ever before. So if you combine a brand that is already on an upward trajectory with the GOAT, then it's hard to see anything but success 🙂
Are you guys familiar with On Running? Do you like the designs? Do you think will they make Federer a tennis shoe? Let me know in the comments.