Following last year’s big announcement that Roger Federer had invested in the Swiss shoe brand On, the duo have finally announced their first collaboration: The Roger: Centre Court 0-Series
The new lifestyle shoe was announced during a live event on TheRoger.com and sees On branch out from the sports/training market for the second time, following the launch of their sold-out CloudNova earlier this year.
You can see the limited edition ‘The Roger' below:
The minimalist design and easy comfort of On’s shoes had me hooked years ago. I wanted to infuse the tennis sneaker with the same lightness, comfort and agility for every day. If you look at other tennis-inspired shoes, they were designed a really long time ago, back when Björn Borg and John McEnroe were playing tennis—and most have retained the same clunky, vulcanized rubber soles. We said, let’s use today’s technology so they’re actually comfortable.
Federer on his first collaboration with On
When I first saw it, I immediately thought of the Stan Smith shoe from Adidas, albeit with On’s trademark CloudTec cushioning which has been disguised with a more flat bottomed style sole. Also included is the ‘SpeedBoard technology' in addition to a soft sock-construction.
First impressions are I like the minimalist design and the fact it hasn't tried to do anything crazy or ‘out there'. It's essentially a contemporary take on the classic tennis shoe design and will work well in a number of different settings.
The bugbear many die-hard Federer fans will have is the omission of the RF logo and unfortunately for them, On Running will not be using the logo going forward on any shoes in the Roger line.
In terms of availability, only 1,000 pairs will be available, making it a highly limited release which is bound to see pairs bought purely for the resale market on eBay. However, fans can expect more colour options in the near future given this is Series 0.
You can apply for the raffle below and they're priced at $249.99 for the US or £200 in the UK.
What do you think of ‘The Roger' will you be entering the raffle? Let me know in the comments.